Nothing is more powerful in aligning a group of people than imbuing them with a sense of purpose, a sense of mission. It is the cornerstone of alignment.
In our consulting practice we have reviewed many mission, vision and value statements in organizations worldwide. Having these statements in place is good. But, unfortunately, many of them serve just as inserts in a brochure or a plaque on a wall or a page in company website. Often the statements do really nothing to drive behavior on a day- to- day basis. Continue reading “How to Create Alignment by Communicating Your Mission”